Research existing models in addition to interviewing and surveying users. Identify patterns and look for problems.
The fun part! Problem solve, establish hierarchy and flow. Get feedback on possible solutions and build prototypes.
To optimize the concept, I test the functionality and flow of the prototypes with users, troubleshoot and reiterate.
Visual design with careful consideration of the brand positioning comes into play once proof of concept is achieved.
Raised in the vast wilderness of Northern British Columbia, I decided to head towards higher education in Victoria where I studied microbiology but secretly wished I was in the arts program.
Moved to the US and began scheming to make design a bigger player in my life. I had several art exhibits around town while doing all sorts of small jobs. Took design and business classes while nurturing a DIY micro-business.
Started a clothing label called SUZABELLE. My modest start-up quickly expanded to supply a network of over 600 boutiques. Learned the true meaning of hard work and perseverance.
After almost a decade of the apparel world, I longed to expand my skillset into graphic and web arts. I spent the next two years utterly engrossed in a graphic design program. Friends and family wondered where I had gone.